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Primrose Hill launches with MC

Primrose Hill Range

Taking inspiration from the colourful walls of the Georgian townhouses around Regents Park road and Chalcot Square, the Primrose Hill range of Premium Natural Mixers taps into the trend for heritage, locality and provenance.  The full Primrose Hill range of Classic and Light Tonics, Cucumber Tonic, Pink Grapefruit Tonic, Ginger Ale and Soda Water is now available through Matthew Clark.

Across spirits and mixers we’re continuing to see the market premiumise; the On-Trade has witnessed a value growth of 12% in the mixer market.* The number of consumers choosing a premium mixer is now at 1/3rd and the trend is set to continue with 53% of consumers stating they are likely to purchase a premium mixer in the future.*

All of this is great news to the On-Trade. The gin category has shown the impact a move to premium products can have on the bottom line. Ensuring that your outlet has the right range of premium mixers to enhance the value of all spirit and mixer serves will put more money in the till.

The On-Trade has seen value growth this year in Rum at 4%, Imported Whiskey at 5% and Super Premium Vodka at 9%.* As consumers pick out more premium spirits, premium mixers are increasingly demanded. There is a market opportunity for premium natural mixers to be the perfect partner for all spirits categories.

Primrose Hill offers a real point of difference with high levels of carbonation which is key to mixers carrying flavour and aroma; and being all natural, the range adds further value to the growing premium spirits and mixer categories.

By Justin Wylde, Category Development Manager – Soft Drinks

Primrose Hill
is a range of Premium Natural Mixers expertly blended by mixologists and free from artificial flavours, sweeteners and preservatives. Using natural ingredients including quinine, cucumber extract and natural ginger this contemporary range has a character all of its own.

With more fizz in the bottles than other leading premium mixers, the longer lasting bubbles keeps drinks fresher for longer. Delivering the perfect balance of flavours, aromas and bubbles making every serve the perfect serve.

About the author

Luke Siddall (alumni)

I'm Matthew Clark's resident content creator, looking after our social media, website and customer communications. I was a cocktail bartender for while before joining but I now spend most of my time on the other side of the bar.

Comments (2)

  • Heidabella Avatar


    Just had a gin & prim (grapefruit) at the Royal Harbour Braserrie in Ramsgate. Fab drink with Bloom gin - a superb citrus twist with fish n chips!
    Where can I buy the mixers as a member of the public?

    Thankyou! Heidabella

  • Matthew Clark Avatar

    Matthew Clark

    Hi Heidabella, sounds delish! The Primrose Hill range is currently exclusive to the On-Trade and can only be purchased in great bars, pubs and restaurants like the Royal Harbour Brasserie!

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