We recently reported that we've seen a double digit growth in gin with volume sales up 30%*, outperforming the market which has seen sales increase by 13%** in the same period. Our market share of the On-Trade gin market is 28%, up 4% from last year***.
What's causing this gin revival?!
We put the recent gin revival in the On-Trade down to the rise in popularity of premium gin made in the UK with volume sales of super premium gins from England up 81% year on year**** . Tom Jolly, Bar Manager at St Pancras’ The Booking Office who are one of our customers and whose bar is stocked exclusively by us has said that:
Error loading Partial View script (file: ~/Views/MacroPartials/Blockquote.cshtml)To satisfy this increasing demand for premium gins, we've enhanced our offer by carefully sourcing eight new gins in the last six months: Monkey 47, Aviation, Bols Genever, Star of Bombay, Death's Door, Jinzu, Sipsmiths VJOP and Williams GB - increasing our comprehensive selection to over 40 gins.
The latest additions to our portfolio include premium UK distilled gins including the hand crafted Jinzu Gin created by Bristol based bartender Dee Davies. This British gin with an eastern twist is made from Japanese botanicals; yuzu citrus, cherry blossom and Junmai sake which are all then distilled in Cameron Bridge in Scotland. Another new arrival to the our gin portfolio is the Williams GB Extra Dry Gin made by the Herefordshire based farmer William Chase of Tyrrell Court who turned his hand from farming potatoes to wine making and now distilling gin. The farm is in the process of biodynamic conversion, and is developing a sustainable single estate gin.
Stuart Westwood, our Product Marketing Manager comments
Error loading Partial View script (file: ~/Views/MacroPartials/Blockquote.cshtml)To view our latest Gin range, click here
To view our Gin brochure, click here
Sources:
*Matthew Clark 12 weeks to 05/15 vs 05/14
**CGA 12 weeks to 16/05 vs 16/14
***Matthew Clark 12 weeks to 05/15 vs 05/14
****Matthew Clark MAT 05/15 - 07/15
