Reunions and quality time with loved ones are high on the agenda for UK customers celebrating Christmas this year.
From cosy nights out to family get togethers, we're all keen to create memorable moments with those closest to us.
Research from PROOF Insight has shown that consumers are keen to recreate pre-pandemic Christmases and are looking for the simple joy and comforts of traditions. Venues that lean into this sense of nostalgia can make the most of the winter season by bringing customers in and providing them with the space to reconnect and bond.
Experiences have been and will continue to be a priority for customers in 2022 - 38% of 18-44-year-olds started putting money away around July 2022 in preparation for the festive season.
We've put together a selection of drinks that are the perfect accompaniment when bringing everyone all together over the festive season.
Fancy a beer?
A simple question that can launch a great get together. Special occasions call for special beers and this range of international lager is as good as it gets.
- Premium world lager has seen strong growth over 2022. Offer customers a range of brands so that all choices are catered for.
Menabrea Blonde
Bring a taste of Italy to the colder months with this well-balanced beer that delivers a full and refined taste and a notable floral and fruity aroma. Perfect served on-tap or in a bottle!
Stella Artois
A beautifully balanced, full-flavoured premium lager with a pronounced hoppy bitterness and a crisp, clean and refreshing finish.
Stella Unfiltered
The absence of filtration allows the fresh flavours of malt and hops to burst through for a naturally delicious taste in Stella Unfiltered.
Asahi Super Dry
Brewed to the authentic Japanese recipe to deliver its dry, crisp taste and clean finish, Asahi Super Dry complements all occasions.
Peroni Nastro Azzurro
Peroni Nastro Azzurro is a crisp and refreshing beer crafted with passion and flair to offer a delicate balance of bitterness and subtle citrus aromatic notes.
Peroni Nastro Azzurro 0.0%
Peroni Nastro Azzurro 0.0% is brewed using the creativity and flair of Italians. Blending the finest hops with two-row spring planted barley and a quarter of Italian maize results in a beer with a uniquely crisp and refreshing taste. Include Low & No logo
Let’s share a bottle?
Catching up over a bottle of wine is one of the best-loved ways to reconnect.
- Enhance customers’ experience by creating comforting settings in your venue, whether it’s getting snug by the fire or cosy in an outdoor space.
Drifting Old Vine Zinfandel
Perfect for festive reunions, this medium-bodied zinfandel has subtle pepper spice that mingles with richly concentrated fruit flavours of blackberry, ripe plums and fresh red raspberries.
Errazuriz 1870 Sauvignon Blanc
With a palate full of herbs, cut grass and tropical fruit, this Sauvignon Blanc is perfect for customers seeking refreshment and a lighter sip.
Fete des Flaveurs Touraine Rose
According to PROOF Insight, the fashion for rosé is expected to continue well into the winter months. A blend of Gamay and Cabernet Franc grapes create this Touraine Rosé. These red grape varieties thrive in the region’s relatively cool climate to create a beautifully pale rosé.
One more drink?
Offer customers a night-cap to round off the evening and finish those long conversations before heading home.
X by Glenmorangie
This is the first Glenmorangie made for mixing – how about serving their Orange X Spice cocktail as a zesty way to end the night?
Glenmorangie X Spice
Fill highball glass with cubed ice. Add 50ml X by Glenmorangie and 120ml Fever-Tree Spiced Orange Ginger Ale. Stir and garnish with an orange wheel.
Johnnie Walker Black Label
This iconic whisky delivers a smooth and warming smoke finish, perfect for customers looking for a slow sip to wind the evening to a close. Whether your customers prefer it served over ice, with water or as a long drink with a splash of ginger ale, Johnnie Walker Black Label is always best enjoyed with company.
Baileys
A classic Christmas staple, Baileys Original Irish Cream is the sweetest meeting of fine Irish whiskey and spirits, Irish dairy cream, rich chocolate and vanilla flavours. Delicious served over ice or in a warming Baileys Coffee.
______________________________________________________
Find all these products and more online at Matthew Clark Live.
About the author
Mary McCarron
Mary looks after the majority of Matthew Clark's digital marketing comms. After a couple of years working in tech, she found her way back to the hospitality industry and can now be found talking all things cocktails, spirits, beer, softs and more across our website, social media, and other digital channels.
